Low CTR usually indicates on 'visibility' issues. If these are banners, make sure tags are clearly visible and well-positioned, preferably above the fold/scroll. With any ad format, make sure tags do not overlap each other, hidden behind other page elements or conflict with other advertisement entities.
Note that CTR of %1.00 is considered average in most scenarios. If traffic volume has not yet reached 1000 impressions a day, try increasing traffic volumes on relevant placements. RevenueHits studies the nature of your traffic by testing various ads on your placements, to come up with the right, converting mix for your visitors. This 'learning period' requires sufficient traffic volume per placement per day to run efficiently, so make sure adequate traffic is sent daily and keep your eyes on the records.
If you are interested in making cash from your traffic using popup advertisments - you can embed one of the most reputable networks - Ero Advertising.
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